Quiksilver was the first surf brand I fell in love with as a young surfer.
The cool name, strong logo, and impressive range of good looking clothes and accessories drew me in. Their long list of high level sponsored surfers, including Kelly Slater (obviously), also contributed. Because of this personal history, including the part they had in my youngest, most exciting years with surfing, I thought I'd post their web address up for you to visit if you so wish.
Quiksilver
After many years though, truth be told, I've moved on from 'Quiky' - I'm no longer that loyal customer, that advocate. They still make good looking stuff that I'm sure works pretty well, but I don't feel I have the same attachment as a surfer as I once used to. This has happened over time. From my perspective as a bit of a purist, or soul surfer, I've seen the business turn corporate and start to really chase the money - above all else, particularly surfing. I feel they diluted themselves from being a 'real' surf brand, to a company that sells surf, skate, snow and other sports gear. This doesn't sit well with me as someone who believes surfing is all about a genuine connection with the sport and 'concept' - I want the surf brands I buy to also reflect this feeling.
Regardless of my personal thoughts though, I do wish Quiksilver the best of luck in their endeavours. I guess all I'm saying is that I'm happy not being a part their new direction anymore.
No comments:
Post a Comment