Because of surfing's free and easy lifestyle image, the sport has been bastardised everywhere. Nowhere is this more obvious than in commercial TV advertising. The biggest offenders would have to be car companies. These guys always seem to have a board strapped to the roof of their latest Gen X and Gen Y pitch.
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| Typical commercial cheese. |
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| Where's the swell for that thruster? |
The worst part for me is that the producers of these TV commercials obviously don't have the foggiest idea about surfing. How often do we see a brand-spanking SUV parked on a 'sexy' angle at the beach? How often does a handsome young couple (with wind wafting through their freshly coiffed hair) accompany it, posing with surfboards under arm? How often is this young couple checking out totally flat conditions? The answer to all three questions is 'all the time'!
It is for this reason that I'm totally and refreshingly in love with Aldi's charming new Christmas commercial. Not only is it clever and full of character, but it also really appeals to the surfer in me. The person who produced this advertisement actually knows what surfing is about! The result is a commercial with a bit of substance that stands out amongst the clutter.
Check it out. I'd be interested to know what you think...
No matter how many times I see it, this advertisement always puts a smile on my face.
And if it takes barrel-riding Santas to positively influence commercial TV, I'm all for it.
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